Research & Insights
24 Articles PublishedArticles & Publications
In-depth research, market analysis, and expert insights on alternative investments and trophy assets.
Market Analysis
Financialisation of Trophy Assets: Lending Against Art and Cars
Trophy assets have traditionally been valued for scarcity and prestige rather than income. Increasingly, they are also being used as financial assets: pledged as collateral, packaged into securities, and offered to investors.
Jacqueline Gevorgyan, Ivayla Braykova, Anna Vaquiax, Leila Agonigi — 9 Nov 2026
Read ArticleMarket Analysis
02
Undervalued Independence: What Jaeger-LeCoultre Is Really Worth
Following reports of a management buyout led by CEO Jérôme Lambert, this article values Jaeger-LeCoultre through trading comparables and precedent transactions, and asks whether the reported price of more than CHF 1 billion reflects the maison's standalone potential.
Margaux Brun, Raphael Kratiroff, Marco Similea, Oscar LancettiOct 2026
Real Estate
03
From Sand to Status Symbol Has Dubai become the World’s Ultimate Trophy Market?
From pearls and oil to branded residences and record penthouse sales, this article examines how Dubai built a state-driven luxury ecosystem, and asks whether its real estate market rests on solid fundamentals or on the logic of trophy assets.
Ruxandra Andreea MeiuMay 2026
Market Analysis
04
Is Luxury Still Worth It ?
Using the Chanel Classic Flap Bag as a case study, compared with Hermès, Rolex, gold and real estate, this article asks whether luxury goods still behave like investments or have become mainly symbols of status.
Camilla Peterlongo, Chiara Montagnon, Caterina Peterlongo, Ivayla Braykova, Maria Mateescu, Roberta Ingenito, Sofia Damean, Sofia FelicettiApr 2026
Real Estate
05
The Real Asset in Luxury Tourism Isn’t the Land
Through the case of Aman, this article examines how brand equity, location scarcity and immersive experiences allow ultra-luxury hotels and branded residences to command lasting valuation premiums, and the risks that could erode them.
Kaushik Pardeshi, Enoch Tai, Marilyn Shi, Camilla Peterlongo, Caterina PeterlongoFeb 2026
Market Analysis
06
Calcio Como 1907 Financial Analysis
From bankruptcy to Serie A in five years, Como 1907 has become a case study in patient capital and strategic repositioning.
Marco Gorla, Gabriele Menga, Gianmarco Belicchi, Stella Sfez, Marc-Elie FreitasFeb 2026
Market Analysis
07
Liquid Legacy: Fine Wine in the Trophy Asset Economy
In an investment landscape increasingly shaped by scarcity, narrative, and long-term vision, this BSTA article examines fine wine as one of the most quietly sophisticated trophy assets where value matures not through speculation, but through time.
Sofia Vasapolli, Kaya Randone, Raphael Kratiroff, Juliette Bataille, Charlotte Blackburn, Chloe Coppin, Ethel de Rorthays, Ruxandra Andreea Meiu, Matilda FiniFeb 2026
Market Analysis
08
Alternative Investments and Comparative Analysis
As financial markets continue to deliver strong headline returns, this BSTA research article takes a step back to ask a more structural question: what role do trophy assets truly play in a modern portfolio from a financial, cultural, and strategical point of view ?
Luca Barbero, Matteo LoggiaDec 2025
Private Equity
09
Private Equity in Sports
This piece sheds light on the new logic governing sports ownership where prestige meets profit, where scarcity fuels value, and where finance increasingly dictates the rhythm of global competition.
Chloe Coppin, Andrea D'Attis, Ambroise de Valicourt, Ethel de RorthaysDec 2025
Art & Collectibles
10
Fashion as Cultural Capital and the Virgil Abloh Archive (VAA): Trophy Assets in Preserving Contemporary Heritage
From Off-White to Louis Vuitton, from “The Ten” to “Project Geländewagen,” the archive reveals how Virgil reshaped fashion, art, music, and technology thus transforming creativity itself into a long-term asset class grounded in meaning and provenance.
Enoch Tai, Ruxandra Andreea MeiuNov 2025
Art & Collectibles
11
The Quiet Prestige of Knowledge: Why the Antique Market Stands Apart in the Trophy Asset Economy
We analyze key industry dynamics: the rise of younger collectors, the digitalization of auctions, the enduring role of provenance, and the global surge of demand from Asian markets. At a time when global art sales contracted by 12% in 2024, antiques distinguished themselves through stability, scarcity, and their deep cultural resonance.
Charlotte Blackburn, Juliette Bataille, Ethel de Rorthays, Caterina Peterlongo, Camilla Peterlongo, Marilyn Shi, Sofia VasapolliNov 2025
Market Analysis
12
Engineering Elegance: Insights From The Monaco Yacht Show 2025
The article decodes key industry dynamics from the rise of ESG-driven shipyards, the growth of fractional ownership models, to how yachts evolve from symbols of wealth into trophy assets blending engineering and identity.
Kaushik Pardeshi, Valentine Bodak, Raphael Kratiroff, Gabriele SimonelliNov 2025
Market Analysis
13
Formula 1 as a Trophy Asset: An In-Depth Analysis
Our analysis dives deep into the fascinating world of Formula 1, exploring how it has evolved into a global cultural icon, a powerhouse business model, and an exceptionally lucrative investment opportunity.
Marco Gorla, Francesca Venier, Pietro Marcellino, Tommaso SartoJun 2025
Real Estate
14
Tokyo Ascendant: Blackstone’s $2.6 Billion Acquisition of Tokyo Garden Terrace Kioicho Cements the City’s Status as a Trophy Asset Titan
From market resilience and interest rate dynamics to the cultural cachet of Japanese craftsmanship, this report unpacks why Tokyo is not just back—it’s ascendant.
Alice Oliveri del Castillo, Martina Schiffini, Emilia GucciApr 2025
Market Analysis
15
The Impact of Tariffs and Customs on Trophy Assets
How do tariffs reshape the world of luxury? This report analyze the impact of international trade policy on trophy assets.
UnknownApr 2025
Real Estate
16
Exclusive Private Island Investments in APAC: The Ultimate Trophy Assets
As luxury real estate continues to evolve into a strategic asset class, private islands emerge as both a symbol of ultimate exclusivity and a sophisticated long-term investment.
Martina Schiffini, Alice Oliveri del Castillo, Lucrezia RossiApr 2025
Private Equity
17
SHARED INVESTMENT PLATFORMS
In this article, we explore how some players are disrupting the investment landscape by allowing people to co-invest in high-value assets, starting from as little as €50.
Luca Barbero, Camilla Peterlongo, Caterina Peterlongo, Gioelle PellegriniApr 2025
Art & Collectibles
18
Watches and Wonders 2025: The Future of Watchmaking Between Luxury, Technique, and Collecting
From the debut of Rolex’s Land-Dweller to the breathtaking Vacheron Constantin Berkley Grand Complication, and Cartier’s revival of the legendary Tank à Guichets, the article explores the key innovations and investment trends that defined this year’s edition of Watches and Wonders in Geneva.
Matteo Loggia, Pietro Garibbo, Emilia GucciApr 2025
Art & Collectibles
19
Whisky Market Struggles Amid Economic Challenges: An Analysis for Trophy Asset Investors
Dive into our full report to explore why we consider the whisky market as a compelling yet challenging landscape for trophy asset investment.
Maria Clotilde Beneventi, Matilda Fini, Maria GagliardiJan 2025
Art & Collectibles
20
Art as an Asset: Understanding Financial Valuation of Artworks
Art is more than just aesthetics; it’s an asset class with unique dynamics. From the intricacies of evaluating cultural significance to understanding the market drivers of appreciation and demand, this article provides a comprehensive guide for anyone curious about the intersection of art and finance. Whether you’re an art enthusiast or an aspiring investor, you’ll uncover insights into how this high-value, often misunderstood market operates.
Camilla Peterlongo, Caterina PeterlongoJan 2025
Real Estate
21
Real Estate Market of Lake Como
Fascinating insights into the booming real estate market on Lake Como. The blend of luxury, history, and breathtaking views makes it a dream for investors and homeowners alike: an incredible opportunity for those looking to invest in one of the world’s most iconic locations.
BSTADec 2024
Art & Collectibles
22
Riva Aquarama: The Icon of Italian Luxury on Water
Elegance on the water, timeless beauty at its finest. The Riva Aquarama: a masterpiece of craftsmanship and luxury that defines the art of classic boating. Discover the full story behind the iconic Riva Aquarama—its history, design, and unmatched elegance.
BSTADec 2024
Art & Collectibles
23
PORSCHE 911: a timeless trophy asset
More than just a car, it’s an investment in passion, performance, and prestige. The Porsche 911: where timeless design meets trophy status.
UnknownDec 2024
Market Analysis
24
BIRKIN: A PROFITABLE INVESTMENT
Discover the allure and investment potential of the world’s most coveted handbag—the Hermès Birkin. From its timeless design to its status as a trophy asset, we break down why this bag is more than just a fashion statement.
BSTANov 2024